Smoke Free Birmingham

The Great No Smoking Day Challenge encourages smokers to stay focused initially on a manageable target - the first week. We hope the week-long challenge will help quitters develop the confidence to that they can go on to a smoke-free life.

The challenge this year for smokers was to stay smoke-free for a week and as part of this we asked smokers to keep a diary as a record of how they coped during a week without cigarettes.

The promotional event was developed as a 5-day event to promote National No Smoking Day 2008.  The aim of the event was to draw attention to;

• National No Smoking Day theme ‘Can you last a week?’
   
• the dangers of smoking
   
• the free help available to people who want to rid themselves of the smoking habit
   
• to engage with smokers especially in the target group of routine and manual thinking about quitting during this time

People in the High Street and on Edgbaston Street were approached in the street by stop smoking advisors and were offered on-the-spot tests to show the levels of carbon monoxide in their bodies and also to test their lung life.

Advisors offered referral to a GP or local stop smoking service where needed.